Inteligensi Pasar sebagai Dasar Perencanaan
Inteligensi Pasar sebagai Dasar Perencanaan
| Type | Duration | Module | Outcome |
|---|---|---|---|
| Case | 45 min | Dari Inteligensi Pasar ke Rencana Kerja | OU-4, OU-5 |
Hook
Last quarter, your team planned a campaign based on "we think customers like this feature." The campaign flopped. Not because the feature was bad, but because the plan started from internal assumption, not market intelligence. The market does not care about your assumptions; it cares about its own problems.
The Shift
Market intelligence must precede planning, not follow it. [R-7] When plans are built on assumptions, they fail at the moment of truth: the market's response. [R-4] Kolb's experiential learning shows that reflection on real constraints creates deeper change than abstract instruction alone. [R-4]
How to BE It
Before any plan, conduct a 5-minute intelligence check: (1) What data do we have? (2) What do we assume? (3) Which assumptions are untested? (4) What is the risk if we are wrong? (5) What is one quick way to test? If you skip this, you are planning with hope, not strategy.
Do This Now
Review your current work plan. Identify one major assumption and write one sentence describing how to test it with real market data this week. Duration: 15 min. Self-check: The test is specific, cheap, and fast.
Summary & Self-Check
Market intelligence is the foundation of planning, not the decoration. [R-7] The fastest way to improve your plans is not to work harder, but to test your assumptions cheaper and faster.