Jembatan Antarfungsi: Peran BD, Admin, SMO, dan Senior Marketing
Jembatan Antarfungsi: Peran BD, Admin, SMO, dan Senior Marketing
| Type | Duration | Module | Outcome |
|---|---|---|---|
| Role-play | 45 min | Peran Saya dalam Ekosistem Pasar | OU-3 |
Hook
Imagine a client asks a question about a product feature, and the BD staff doesn't know the answer because the technical team never shared the latest market feedback. This happens because roles operate in silos. Market orientation dies in silos. The gap between what the market needs and what your team delivers is usually not a product problem—it is a communication problem.
The Shift
You are a bridge, not just a specialist. [R-1] Interfunctional coordination means your role exists to connect market intelligence across BD, Admin, SMO, and Senior Marketing. [R-6] When you share what you learn, the whole organization moves faster. Your technical expertise becomes strategic when it is paired with market context.
How to BE It
Map your weekly tasks to three touchpoints: (1) What market intelligence do you receive? (2) What do you translate and pass on? (3) What feedback do you collect? If any touchpoint is missing, you have a gap to close. Write this map on a sticky note and keep it visible during your weekly review.
Do This Now
Draw a simple stakeholder map for your role. List the three functions you interact with most, and write one sentence for each about what market intelligence you owe them. Duration: 15 min. Self-check: Each sentence names a specific piece of market intelligence, not a generic task.
Summary & Self-Check
Interfunctional coordination is the third component of market orientation. [R-1] For non-marketers, this is your superpower: you connect technical expertise with market reality. [R-6] Without it, market intelligence stays trapped in one department.